Personalized Beauty - Beiersdorf | Kisaco Research

Personalized Beauty X Beiersdorf

TECH INNOVATION SPOTLIGHT

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PERSONALIZED BEAUTY X BEIERSDORF

VIRTUAL SHOWCASE
5 August, 2020-22 September, 2020

“We are looking for partners and are highly welcoming to new technologies, concepts and business models exploring ways to move forward together towards Personalization in skin care. ”

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Dr. Catja Prykop

Global Marketing Director
NIVEA Face Cleansing

Dr. Catja Prykop is Global Marketing Director with a strong passion for Personalization. Over the past 11 years at Beiersdorf, she contributed to building brands like NIVEA, Hansaplast and Eucerin, having been responsible for a strong insight-based innovation pipeline and global brand strategy development particularly for Face Care and Face Cleansing. Catja is a senior business leader, global marketeer and strategist, recognized for consumer closeness. Experienced in Cosmetics, Media and Finance, personalized consumer engagement is at her heart. Catja holds a PhD in economics.

Dr. Catja Prykop

Global Marketing Director
NIVEA Face Cleansing

Dr. Catja Prykop

Global Marketing Director
NIVEA Face Cleansing

Dr. Catja Prykop is Global Marketing Director with a strong passion for Personalization. Over the past 11 years at Beiersdorf, she contributed to building brands like NIVEA, Hansaplast and Eucerin, having been responsible for a strong insight-based innovation pipeline and global brand strategy development particularly for Face Care and Face Cleansing. Catja is a senior business leader, global marketeer and strategist, recognized for consumer closeness. Experienced in Cosmetics, Media and Finance, personalized consumer engagement is at her heart. Catja holds a PhD in economics. Together with Dr. Frank Schwanke, she is heading the Personalization Accelerator. 

 

Dr. Renee Whynes

Technology Scout
Beiersdorf

Dr. Renee Whynes holds a Doctorate degree in Biophysical Chemistry, with a Bachelor of Science degree in Chemistry.  She also holds a MBA with a concentration in Supply Chain Management and Marketing.   Dr.

Dr. Renee Whynes

Technology Scout
Beiersdorf

Dr. Renee Whynes

Technology Scout
Beiersdorf

Dr. Renee Whynes holds a Doctorate degree in Biophysical Chemistry, with a Bachelor of Science degree in Chemistry.  She also holds a MBA with a concentration in Supply Chain Management and Marketing.   Dr. Whynes has more than 12 years of progressively responsible experience directing many projects with budgets.  Her experience includes finding innovative solutions in skin care and wet shaving; external partnership development with universities and other research organizations; technology scouting; new product development; new business development; assessment of near to long-term market opportunities; and identification of market disruptors. 

 

Dr. Frank Schwanke

Personalisation Accelerator
Beiersdorf

Dr. Frank Schwanke, PhD in Chemistry, has more than 19 years of experience in driving innovation in Skin, Personal & Beauty Care. From driving new technologies in long-term prototyping with external partners, he also developed various products to the market in categories like Face, Sun, Hair Care and make-up. Leading the regional R&D for the Americas gave him a broad perspective on different markets, consumers and technologies. Since 2020 he is leading the personalization accelerator, a cross functional entrepreneurial team, to drive personalization for Beiersdorf.

Dr. Frank Schwanke

Personalisation Accelerator
Beiersdorf

Dr. Frank Schwanke

Personalisation Accelerator
Beiersdorf

Dr. Frank Schwanke, PhD in Chemistry, has more than 19 years of experience in driving innovation in Skin, Personal & Beauty Care. From driving new technologies in long-term prototyping with external partners, he also developed various products to the market in categories like Face, Sun, Hair Care and make-up. Leading the regional R&D for the Americas gave him a broad perspective on different markets, consumers and technologies. Since 2020 he is leading the personalization accelerator, a cross functional entrepreneurial team, to drive personalization for Beiersdorf.

 

Richard Kestenbaum

Partner
Triangle Capital, LLC and Forbes Contributor

Richard is a co-founder and Partner of Triangle Capital and has been an investment banker for over 35 years. Richard has a great deal of experience advising clients in merchandising businesses, particularly in the Retail & Consumer sector. Richard is an often-quoted expert on the retail and merchandising industries. He is a Contributor to Forbes.com where he writes a regular blog about trends in retail and consumer product businesses. He also appears regularly in print and other media as well as industry panels and speaking programs.

Richard Kestenbaum

Partner
Triangle Capital, LLC and Forbes Contributor

Richard Kestenbaum

Partner
Triangle Capital, LLC and Forbes Contributor

Richard is a co-founder and Partner of Triangle Capital and has been an investment banker for over 35 years. Richard has a great deal of experience advising clients in merchandising businesses, particularly in the Retail & Consumer sector. Richard is an often-quoted expert on the retail and merchandising industries. He is a Contributor to Forbes.com where he writes a regular blog about trends in retail and consumer product businesses. He also appears regularly in print and other media as well as industry panels and speaking programs.

Before co-founding Triangle, Richard was a Managing Director at a boutique investment banking firm called Financo, Inc. While at Financo, Richard was responsible for a majority of the firm’s apparel industry transactions. Prior to joining Financo, Richard was a Partner and First Vice President at Drexel Burnham Lambert Inc. At Drexel, Richard was responsible for a group of 14 professionals doing middle-market mergers and acquisitions around the world.

Richard is the co-author of three books on finance and computer programming. He is formerly an Adjunct Assistant Professor of International Business at the graduate program of the Stern School of Business at York University.

Richard received a BS in Accounting from New York University and an MBA with a concentration in Finance from Harvard University. Richard is married and lives in New York.

Click here to read Richard’s blog and follow him on Forbes.com.

A MESSAGE TO APPLICANTS...

Beiersdorf has a long & remarkable history of inventions and innovations since its foundation in 1882. Built on this strong and long-standing expertise in skin care, Beiersdorf has brought to market many innovative technologies under its international leading skin care brands - including NIVEA, Eucerin and La Prairie.

These technologies have often been developed in cooperation with external partners. Targeting and catering to the specific skin care needs of our consumers around the world has always been at the heart of Beiersdorf’s innovative, high-quality skin care products.  Personalization and individualization continues to have a big impact on skin care markets and industries. Combined with today’s technological possibilities like AI/deep learning, VR/AR, 3D printing, sensors & diagnostics etc, new enhanced offers to the consumer are possible!

To leverage these developments, the “Personalization Accelerator” unit – a cross-functional team taking an entrepreneurial and autonomous approach in its ways of working – was founded to drive Personalization on all levels for Beiersdorf.  Looking for partners, we are highly welcoming to new technologies, concepts and business models exploring ways to move forward together towards Personalization.

- The Beiersdorf Team 

Venue

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